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Branding from Why (and Why It Matters)
“The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.” Simon Sinek If you…January 3, 2018
What is “brand?”
The word “brand” is commonly used but often misunderstood. The term has evolved over time and now means several different things depending on the context. The dictionary definition of “brand” is…December 6, 2017