silva brand brand development

background & challenge

Silva Brand is a collective of management consultants and artists led by expert brand strategist Tom Silva. As David Day is occasionally on loan to the Chicago-based firm as a design consultant, David Day Associates frequently collaborates with this likeminded partner. The two teams came together to develop a striking brand identity for this creative contemporary.

solution & impact

brand identity

silva brand logo

As Tom Silva is a peer, partner and a client, our discovery work with him was genuinely collaborative and mutually generative. We learned from each other throughout the brand process as we were both teacher and apprentice simultaneously.


The fascinating discovery process yielded an array of branded deliverables, including the logo, primary brandscape, stationery package and the user interface design for the Silva Brand website. Together we discerned that Silva Brand is uniquely interested in revealing the deepest human core of an organization, hence “Silva Brand is Your Brand Alive.”