silverstone asset management

optimizing for the audience

background

Having designed SilverStone Group’s brand identity and built their enterprise website, we collaborated with the group again to construct a congruent, responsive website for their affiliate, SilverStone Asset Management, a fee-based investment management and financial planning firm.

the challenge & solution

The new Asset Management website targets two audiences – employers/plan sponsors and individual investors – and uses a branched homepage to improve functionality and create a user-friendly experience. The two distinct audiences drove the website’s design, as it is simple, clean and laser-focused in its messaging.

 

The website features a simplified menu and to-the-point team pages, making services easier to browse, as well as streamlined access to company news releases, SilverLink articles, monthly and quarterly newsletters and other related materials.

silverstone website

web

web