silverstone asset management

optimizing for the audience

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Having designed SilverStone Group’s brand identity and built their enterprise website, we collaborated with the group again to construct a congruent, responsive website for their affiliate, SilverStone Asset Management, a fee-based investment management and financial planning firm.

the challenge & solution

The new Asset Management website targets two audiences – employers/plan sponsors and individual investors – and uses a branched homepage to improve functionality and create a user-friendly experience. The two distinct audiences drove the website’s design, as it is simple, clean and laser-focused in its messaging.

 

The website features a simplified menu and to-the-point team pages, making services easier to browse, as well as streamlined access to company news releases, SilverLink articles, monthly and quarterly newsletters and other related materials.

silverstone website

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