General Manager of Paxton & Vierling Steel, Structures Division & President of Owen Industries
David Day provided the perfect brand solution to a very challenging situation. The process was fluid and structured, and I never doubted that a successful outcome was on the horizon. The team was positive and supportive, and helped educate our team on some of the intricacies of brand design. I would absolutely recommend them to others who are looking for a cleaner, clearer and improved branding solution.
Mutual of Omaha | Retirement Plans Division
Marketing and Participant Experience Director
I have worked with David Day in the past and knew they would be a great fit for this project because I needed someone flexible and very imaginative. Meet with them and walk through your project, they are honest so if it’s not the right fit they will tell you. If it is they will be an immense help!
Several years ago we began an internal process designed to reinvigorate our brand. After some preliminary work, we decided it would be more effective to outsource to a firm experienced in providing this service as their primary offering. We were searching not only for brand development expertise but a partner organization capable of giving us a “third party” perspective of who we really were versus who we may have thought we were. To that end, we retained David Day Associates as a partner.
Leveraging the expertise of dda, following their process and using their tools we developed a brand strategy and contemporary logo that we believe accurately embodies the Hansen-Mueller spirit and values. With dda’s help we believe we were successful on both counts. One indication of that success is that employees of Hansen-Mueller are very proud of both the strategy and the logo.
We find working with dda delightful. They worked seamlessly with our marketing, technical and operations staff. They don’t believe in art simply for art’s sake but possess a rare balance of artistic creativity coupled with a technical acumen effective in helping us meet our business objectives. They are knowledgeable, responsive, flexible and just darn nice people.
We are delighted with our choice of dda and would do it again in a heartbeat.
Senior Vice President, Marketing & Strategy
The rebrand of Alter was a significant event for the company – the first in more than three decades and a bellwether of a whole new strategic direction for the firm. A lot was riding on it. To create the new identity, we collaborated closely with David Day’s superb team of designers and project managers to work through the brand process in order to create something that would grow organically from the soul of our company. Throughout, dda was extraordinarily agile and very in-depth in their analysis of our brand. They ultimately ended up producing the new logo in the first round. We immediately knew this was what we were looking for. We then worked with them to scale this into the entire brand identity and and our fabulous new multimedia website. What’s unique about the firm is their commitment and passion. They care deeply and are invested in doing the very highest quality of work. I can’t imagine working with anybody else, and I know that the power of our brand was significantly greater by virtue of their care, attention to detail and superb communication skills.
Their probing questions in the early stages demonstrated they cared about my interests while learning about my industry from an insider’s perspective. David Day were able to extract my thoughts for the brand and turn it into a clear document that captured more than I could have hoped for. And I love the logo.
We felt a connection with dda. … We loved the energy that was brought forward in the interview process and how everything was tailored specifically to us.
dda helped brighten our brand and also improved employee morale by creating excitement around the new Lutz brand. … It was a great experience.
They understood that this project was a huge feat for us and made us comfortable. … dda was able to meet all deadlines while not compromising any of the work. … We felt as though we were on the same page and were dda’s main priority. … They really listened to our needs and made sure we were 100% on board.
The stats derived from the discovery phase really ‘wowed’ us. We had no idea that much research would be done before making it into the brand expression phase. We absolutely loved the brand core. We reference it frequently and I even have a large poster of it hanging in my office to remind me. … It’s an amazing visual that we didn’t expect to come out of the process. The immediate internal ROI we have seen is brand awareness and employee morale.
They are incredibly honest, principled, straightup kind of people. Midwestern middle-American honesty and integrity combined with big-city sophistication. They can rise to the level of New York or Chicago because they’ve got people there who are really good and understand design as well as anybody. … And I just have fun with them. … [They take feedback] and give you something back that was so much better than anything you could have thought of. … They want to do well. … They feel like a bunch of very passionate people who really feel a lot of investment in what they do. … David has an extraordinary knowledge of branding….
John P. Nelson
An organization is always faced with what it wants to be and what it has to be. We have created an organization that is forward looking while respecting and building on our past. David Day did an incredible job of capturing our existing look while changing it into what it needed to be. Our team recognized that we needed to update our brand materials but were concerned about doing it in a way that preserved our presence in the market while addressing an image that had become dated. David Day completed a project that far exceeded our expectations and accomplished our objectives and then some.
CBSHOME Real Estate
President & CEO
I feel the process that our company experienced with the brand process and brand report was of tremendous value. The value of this type of work is not realized in the short run but in the experiences and value it has created with our people over the last several years. It has helped our people to understand the importance of working together to help them individually establish a brand/identity that is in concert with our brand and that this congruency is a positive for them. I have had the opportunity to work with a number of different marketing firms over the years and I feel without a doubt that David and his people bring an intangible to the process which can best described by saying they are “vested” into your company and what you strive to accomplish. Their desire to help your business improve goes beyond just trying to help with the monetary side of the business but to the human side of the personal relationships which can change for long term growth and development.
University of Nebraska Medical Center
Executive Director of Human Resources
I have found dda to be resourceful, thorough, and innovative in assisting us with the project. Activities have ranged from conception to design and delivery, and have been uniformly exceptional. These have included planning and design of informational and communication methods and activities to elevate employee awareness and support, redesign of employee reward and recognition programs to incorporate the brand, review and recommendations regarding hiring and onboarding processes, and numerous other elements. My most positive observation would be that, in addition to providing creativity and imagination to our project, dda has been consistently practical in the approach taken and recommendations made. This is extremely important given our limited resources.
Senior Vice President
The dda process was fabulous. It brought our entire organization on to the same page and created an alignment of our brand across multiple channels. No question that dda added tremendous value.