first central congregational church comprehensive rebrand


First Central Congregational United Church of Christ is a progressive church in the heart of Omaha where curiosity is encouraged, conscious conversation abounds and minds are open.


Eager to draw fresh members to its congregation, church leaders sought David Day Associates’ help getting to the core of the brand and articulating a relevant, vibrant message to existing members and the community at-large.


brand identity

first central congregational church


first central congregation church new


Via our strategic research activities we discovered the components that make First Central uniquely special. These findings informed communication recommendations, an authentic voice and messaging platform and a vibrant, cohesive new visual brand identity. We carried this aesthetic through to the website design.


The church now doesn’t just invite new engagement. Rather, it is a second home where people of all backgrounds, interests and spiritual challenges are “More than Welcome.”