first central congregational church comprehensive rebrand

background

First Central Congregational United Church of Christ is a progressive church in the heart of Omaha where curiosity is encouraged, conscious conversation abounds and minds are open.

challenge

Eager to draw fresh members to its congregation, church leaders sought David Day Associates’ help getting to the core of the brand and articulating a relevant, vibrant message to existing members and the community at-large.

solution

brand identity

before

after

Via our strategic research activities we discovered the components that make First Central uniquely special. These findings informed communication recommendations, an authentic voice and messaging platform and a vibrant, cohesive new visual brand identity. We carried this aesthetic through to the website design.

impact

The church now doesn’t just invite new engagement. Rather, it is a second home where people of all backgrounds, interests and spiritual challenges are “More than Welcome.”