David Day Associates is a creative group that builds authentic brands and helps organizations connect with customers for life. We forge true partnerships with our clients, becoming part of their team, to genuinely understand who they are and what they stand for.

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our specialities

brand

web

logo

brandkind

environment

print

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our mission

We reveal what lives inside the hearts of organizations and help our clients authentically connect with customers to inspire lifelong loyalty.

recent work

blog

What is “brand?”

The word “brand” is commonly used but often misunderstood. The term has evolved over time and now means several different things depending on the context.   The dictionary definition of “brand” is a name given to a product or service from a specific source. Used in this sense, “brand” is similar to the current meaning…

David Day Branding Jargon: A Glossary

The branding world is full of jargon. This can sometimes create a language barrier between our clients and us. To remedy this we offer the following glossary of terms clients most often ask us to clarify. Awareness Survey: a survey that measures an audience’s familiarity with a brand, often divided into promoted and spontaneous awareness…

Reflection on 30 Years of Doing What We Love

This year marks our firm’s 30th in business, and what better way to celebrate than with a rebrand? For over three decades (really four), our fearless leader David Day has revealed brands that inspire loyalty. Though many things have changed over the years (his hairline for one!), Dave’s commitment to building authentic brands remains the…

What is “brand?”

The word “brand” is commonly used but often misunderstood. The term has evolved over time and now means several different things depending on the context.   The dictionary definition of “brand” is a name given to a product or service from a specific source. Used in this sense, “brand” is similar to the current meaning…

David Day Branding Jargon: A Glossary

The branding world is full of jargon. This can sometimes create a language barrier between our clients and us. To remedy this we offer the following glossary of terms clients most often ask us to clarify. Awareness Survey: a survey that measures an audience’s familiarity with a brand, often divided into promoted and spontaneous awareness…

Reflection on 30 Years of Doing What We Love

This year marks our firm’s 30th in business, and what better way to celebrate than with a rebrand? For over three decades (really four), our fearless leader David Day has revealed brands that inspire loyalty. Though many things have changed over the years (his hairline for one!), Dave’s commitment to building authentic brands remains the…