David Day Associates is a creative group that builds authentic brands and helps organizations connect with customers for life. We forge true partnerships with our clients, becoming part of their team, to genuinely understand who they are and what they stand for.

rocket icon

our specialities

brand

web

logo

brandkind

environment

print

lightbulb icon

our mission

We reveal what lives inside the hearts of organizations and help our clients authentically connect with customers to inspire lifelong loyalty.

recent work

blog

Inputs for Success

Often clients ask us questions like, “What can we expect when we work with you?” and “What does it take to achieve our project goals?” Each client is unique and every project we undertake has a particular set of challenges specific to that partnership. With that in mind, there are several characteristics that are crucial…

Branding from Why (and Why It Matters)

“The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.” Simon Sinek If you read our previous post, “What is “brand?” you know that brand is what your customers think, feel and experience when they hear your name,…

What is “brand?”

The word “brand” is commonly used but often misunderstood. The term has evolved over time and now means several different things depending on the context.   The dictionary definition of “brand” is a name given to a product or service from a specific source. Used in this sense, “brand” is similar to the current meaning…

Inputs for Success

Often clients ask us questions like, “What can we expect when we work with you?” and “What does it take to achieve our project goals?” Each client is unique and every project we undertake has a particular set of challenges specific to that partnership. With that in mind, there are several characteristics that are crucial…

Branding from Why (and Why It Matters)

“The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.” Simon Sinek If you read our previous post, “What is “brand?” you know that brand is what your customers think, feel and experience when they hear your name,…

What is “brand?”

The word “brand” is commonly used but often misunderstood. The term has evolved over time and now means several different things depending on the context.   The dictionary definition of “brand” is a name given to a product or service from a specific source. Used in this sense, “brand” is similar to the current meaning…