koley jessen client appreciation
Koley Jessen was founded in 1988 when attorneys Jim Koley, Paul Jessen and four additional partners set out to establish a firm focused on being a great place to work and providing over-the-top client service. With ambitious growth objectives in the early days, it was clear that the firm needed to specialize and expand its service offerings. Koley Jessen’s founders developed a deliberate hiring strategy, and over the following ten years the firm hired both experienced and new attorneys, one by one, ensuring that all areas of client need would be met by in-house counsel. Since that pivotal expansion, Koley Jessen has continued to grow with the firm’s culture and client service in mind, now with over 70 attorneys and 130 total employees.
challenge
In legal marketing, the tone is often solemn and austere with emphasis on things like practice areas and capabilities. For its annual client appreciation, sent to Koley Jessen’s clients just before Thanksgiving, the firm’s leadership wanted to stand out and pronounce its uniqueness as a law firm while showing gratitude to clients in a clever and lighthearted way.
solution
Each year, we collaborate with Koley Jessen’s marketing team and firm leadership to create a memorable Thanksgiving-themed holiday card and gift tag that express the firm’s heartfelt gratitude for its client relationships while using humor and wit, hallmarks of Koley Jessen’s culture.
impact
At Thanksgiving, Koley Jessen’s clients are reminded of the gratitude the firm has for each and every one of them, thereby creating a deeper sense of connection and loyalty between client and firm.