dental works environmental design


Dental Works is a general dentistry practice located in Columbus, Nebraska, primarily serving patients residing in Columbus and surrounding rural communities. The practice offers a comfortable and relaxing environment for patients who enjoy the kind of personal and friendly service one expects from a small community provider.


Dr. Rex Kumpf, Dental Works’ founder, had aspirations for the interior office update that went beyond a simple palette change in coordination with the recent rebrand. His intent was to honor the history of Columbus, the town in which he was born and raised, and still resides.


We performed a comprehensive assessment of the office environment and conceived a fresh interior design that brings the brand to life in the physical space. The most striking design elements are the large black and white photographs that we sourced from the Platte County Historical Society. As patients walk through the office they are treated to a museum-quality storytelling of the history and development of Columbus. The illustrative photographs showcasing the roots of the community beautifully connect to Dental Works’ “We’re From Here, Too” brand position.




Patients, most of whom have roots in the Columbus community, feel the true spirit of the Dental Works’ brand and are reminded of the historical significance of their hometown every time they visit the office.