Klute Inc. is a family owned and operated steel fabricating business located in America’s heartland. With emphasis on the electric utility industry, the team at Klute has built honest relationships with customers for over 50 years. In the market, Klute is known for its quality product, dependable service and project timeliness.
It is often difficult for industrial manufacturers to differentiate themselves among their peers. The competitive nature of Klute’s business meant that we needed to use discretion in articulating what they do and for whom. As a multi-generational family business, it was critical to create a website that speaks to their close-knit family culture and their connection with their customers, things that set Klute apart in the marketplace.
We created a dynamic, responsive, mobile-first design that highlights Klute’s capabilities, communicates their commitment to quality and shines a light on their friendly, familial culture. Klute’s steel work is prominently featured in professional photographs throughout the website, lending legitimacy and reassurance of their ability to execute large-scale projects. The brand voice is sincere and no-nonsense – two qualities that embody the spirit and personality of the brand and its core team. Visually, the website beautifully deploys the new brand identity that we recently designed, using the angularity of the trademark and intersecting “true as steel” lines throughout the online experience.
The Klute website is a perfect example of a how a brand can unfold beautifully across an entire online experience. Users quickly get a sense of the tight-knit, familial culture, strong client relationships and Klute’s commitment to quality and professionalism.