Optimizing for the Audience
Having designed SilverStone Group’s brand identity and built their core website, dda collaborated with the group a second time in 2015 to construct a congruent, responsive site for their affiliate, SilverStone Asset Management, a fee-based investment management and financial planning firm.
The new Asset Management site targets two audiences – Employers/Plan Sponsors and Individual Investors – and uses a bifurcated homepage to improve functionality and create a user-friendly experience. The two distinct audiences really drove the site’s design, as it is simple, clean and hyper-focused in its messaging.
The site, which launched in October 2015, also features a simplified menu and to-the-point team pages, making services easier to browse, as well as streamlined access to company news releases, SilverLink articles, monthly and quarterly newsletters and other related materials.