BRANDKIND I: MAKING HISTORY COME ALIVE
In the fall of 2013, dda launched a serious passion project by introducing our first brandkind initiative, calling community organizations in need of a rebrand to submit applications. For one recipient, we would donate our full brand process to help their team discover, clarify and activate their brand by whatever means necessary. We were positively thrilled to partner with Douglas County Historical Society (DCHS) for brandkind I.
Engaging with the Past
In early 2014, we dove head-first into the background, objectives, challenges and aspirations of DCHS, together with their staff and board. The discovery process included interviews with the board, staff, guild, volunteers and visitors; a day-long intensive workshop with internal stakeholders; an audit of past materials, local peer organizations, and likeminded national and international models; surveys; and more.
The brand identity and brandscape were tired, fragmented, bland and doing a disservice to the dynamic energy that spills out of The Crook House Museum and everyone at DCHS. At the heels of a comprehensive strategic report, including recommendations for culture, operations and external brand maximization, we presented a resonating brand core, voice and messaging platform and fresh brand identity options.
Making it Present
With a compelling promise that “We live history,” the chosen brand identity gives “anyone breathing Douglas County air” the power to unlock the past, and make it relevant for the future. The marigold and navy color palette is timeless and confident; and the brandscape incorporates modern typographic pattern that cooly engages people of all ages.