Less talk. More action.
In 2016, dda partnered with Bank of Bennington following its acquisition of Bank of Ashland to create a fresh brand identity and striking stationery package for the exceptionally friendly – and growing – bank.
Simply put, Bank of Bennington is a spirited community partner. Its goal is to always meet the unique needs of its customers and to create customized solutions in a welcoming environment. From a child’s first savings account to complex business loans, Bank of Bennington offers innovative expertise with a personal touch.
The brand identity we developed, comprised of a trademark and logotype, brings this spirit to life. The trademark represents interlocking hands and interconnected services, and speaks to the bank’s role as a community partner. The trademark is open and active, representing the bank’s transparency and flexibility, and the upward direction of the design elements signal growth and success. When reduced, the trademark subtly references a fingerprint, honoring Bank of Bennington’s unique “human touch.”
The stationery package further reflects the collaborative, dynamic relationships Bank of Bennington nurtures with its commercial and retail customers.