heating up a seasoned brand
Omaha Steaks is a fifth-generation family business widely-known for a delivering delicious, high-quality steaks.
Over time and considerable growth, their brand was looking fragmented and feeling compromised with discount-heavy messaging. Leaders sought David Day Associates’ help to refresh and elevate the brand while maintaining its equity, sense of tradition and loyal customer base.
We deployed our three-phase brand process, beginning with strategic discovery activities that included both qualitative and quantitative research instruments. We clarified the heartfelt value proposition of Omaha Steaks’ “lover” brand and elevated its identity just enough to keep it both familiar and contemporary. A solid brand core and messaging platform re-focused the well-seasoned brand and positioned it for growth through better-targeted marketing, increased sales and a vibrant internal culture.
Our new identity was a 2010 REBRAND 100® Winner. Direct mail, email marketing and other touch-points showed positive ROI in the months and years that followed and, over several years, we continued to collaborate with the Omaha Steaks team to help them effectively and creatively engage with internal and external audiences.