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  • Inputs for Success

    Often clients ask us questions like, “What can we expect when we work with you?” and “What does it take to achieve our project goals?” Each client is unique and every project…

  • Branding from Why (and Why It Matters)

    “The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.” Simon Sinek   If you…

  • What is “brand?”

    The word “brand” is commonly used but often misunderstood. The term has evolved over time and now means several different things depending on the context.   The dictionary definition of “brand” is…

  • David Day Branding Jargon: A Glossary

    The branding world is full of jargon. This can sometimes create a language barrier between our clients and us. To remedy this we offer the following glossary of terms clients most often…

  • david day artistic colors

    Reflection on 30 Years of Doing What We Love

    This year marks our firm’s 30th in business, and what better way to celebrate than with a rebrand? For over three decades (really four), our fearless leader David Day has revealed brands…