david day associates
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Assessments

Are you realizing the full potential of your brand?
Are you really capturing the attention of your target audience?
Do your employees and executives speak the same language?
Do you know why you’re in business in the first place?

EVEN IF YOU ANSWERED YES TO EACH QUESTION, HOW DO YOU KNOW?

That’s where we come in. We help organizations reconnect with who they are and remember what makes them special. We realize this process may seem daunting but our proven approach gets people back on track.

We know not every organization has the time or money to jump headfirst into a full rebrand, which is why we offer clients the option to assess individual facets of their brand. Each of our five assessments allow organizations to correct course in a specific area and begin momentum toward positive possibilities. They deliver valuable brand insights, immediately usable tools and a framework for organizations to begin realizing the full power of their brands.

 

Not ready to jump headfirst into a full rebrand? Try dipping a toe in the water.

Area of Focus…
  • Brand
    • $5,900

      Are you having trouble making connections with the right people? Are you curious how your brand stacks up on the shelf?

      Our Brand Assessment will give you a glimpse into the minds of your audience, while also providing recommendations on how to move your business and brand forward. When we evaluate a brand, we discern what people think and feel about your organization when it comes to their minds. Our Brand Assessment will take a macro-level look at your current brand position and provide you with a clear view of the big picture.

      What We Do…

      Using a set of qualitative and quantitative tools, we will explore your brand inside-out and outside-in. After implementing our discovery activities we will provide you with the following deliverables:

      Succinct document pithily noting our:

      Summation of your current position


      Objective observations on the strengths and weaknesses of your brand


      Bullet point list of recommended action steps with examples



  • Internal Culture
    • $4,600

      Are your employees engaged?
      Is your internal culture aligned behind your company’s purpose?

      If your people aren’t singing from the same hymn sheet, what your stakeholders and customers will hear is discordance. Our Internal Culture Assessment will do a quick dissection from the C-suite to the canteen to discern what your company’s purpose is compared to the actual stories being told, beliefs held and behaviors manifested at every level of the organization.

      What We Do…

      Using a set of qualitative and quantitative tools, we will explore your brand inside-out and outside-in. After implementing our discovery activities we will provide you with the following deliverables:

      Succinct document pithily noting our:

      Summation of your current position


      Objective observations on the strengths and weaknesses of your internal-facing communications


      Bullet point list of recommended action steps



  • Design & Messaging
    • $4,300

      Do you have a compelling message, but your visual aesthetic isn’t quite right?
      Are your communications really connecting with your target clients?

      Strong messaging is made even stronger when the packaging speaks just as eloquently. At the same time, a beautiful presentation falls short when the message is off-key. Our Design & Messaging Assessment will identify discordant notes and provide you with recommendations to make your communications clear, crisp, compelling and, perhaps most importantly, visually captivating.

      What We Do…

      Using a set of qualitative and quantitative tools, we will explore your brand inside-out and outside-in. After implementing our discovery activities we will provide you with the following deliverables:

      Succinct document pithily noting our:

      Summation of your current position


      Objective observations on the strengths and weaknesses of your visual aesthetic and associated messaging


      Bullet point list of recommendations


      Design and Call to Action examples



  • Website
    • $3,800

      Is your website useful and relevant to stakeholders?
      Does your current website design align with your brand?

      In a single generation, websites have become a primary marketing and communication tool, and organizations need to be aware of online trends in order to remain relevant and connected with their audience. Through our Website Assessment, we will gain an understanding of your fundamental business objectives and brand attributes, and then assess and report back to you the effectiveness of your website’s look and feel, its content and messaging, and its utility for your audience.

      What We Do…

      Using a set of qualitative and quantitative tools, we will explore your brand inside-out and outside-in. After implementing our discovery activities we will provide you with the following deliverables:

      Succinct document pithily noting our:

      Summation of your current position


      Objective observations on the strengths and weaknesses of your online presence


      Bullet point list of recommended action steps


      Website and User Interface design examples



  • Competitor Landscape
    • $4,200

      How do you compare to your competitors? How do your competitors compare themselves to you? How can you distinguish yourself within your market?

      You never want your competitors sneaking up and taking your clients, taking a slice out of your market pie. Our Competitor Assessment will help you keep an eye on the competition and devise a plan to succeed in your market.

      What We Do…

      Using a set of qualitative and quantitative tools, we will explore your brand inside-out and outside-in. After implementing our discovery activities we will provide you with the following deliverables:

      Succinct document pithily noting our:

      Summation of your current position with graded report


      Objective observations on the strengths and weaknesses of your brand compared to others in your space


      Bullet point list of recommendations



Invest in your brand, and together we’ll make big things happen.

Our collaborative process – to scale the solution you need without breaking the bank – starts the second you reach out for a conversation. Fill out the form below or give Jill Henry a call at 402.398.1108, ext. 1011.

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